The market potential is equal to the$\_\_\_\_\_\_\_\_,$ or the sales limit approached by company demand as company marketing effort increases relative to that of$$competitors$,$ if the company gets$100\%$ of the market.

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Part $1$

A$.$

market share

B$.$

company sales potential

C$.$

market penetration

D$.$

market forecast

E$.$

$$product$-$penetration percentage