Question: The market segmentation process has five steps: grouping buyers, grouping products, developing a market - product grid and estimating market sizes, selecting target markets, and

The market segmentation process has five steps: grouping buyers, grouping products, developing a market-product grid and estimating market sizes, selecting target markets, and taking marketing action.
The goal of this activity is to demonstrate your understanding of the market segmentation as applied to Apple.
Read the description of the activity, then match it to the appropriate stage of the market segmentation process.

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