The marketing approach for Mountain Dew was concentrated on thrill-seekers and outdoor enthusiasts. The beverage was advertised
Question:
The marketing approach for Mountain Dew was concentrated on thrill-seekers and outdoor enthusiasts. The beverage was advertised as a means of overcoming fear, and the marketing included scenarios that reflected this. Young adults between the ages of 18 and 30 who love adventure and travel and have confidence in their own skills were therefore Mountain Dew's target market.
Activities, Interests, and Opinions (AIO) are a person's characteristics used by market segmentation. In your opinion, explain AIO characteristics that you can segment in Mountain Dew's target market. Provide examples to concur your issues.
* Please use own word and the word more 100 words
Auditing Assurance Services and Ethics in Australia an Integrated Approach
ISBN: 978-1442539365
9th edition
Authors: Alvin A Arens, Peter J. Best, Greg Shailer, Brenton Fiedler