Question: The marketing concept emphasizes customer needs and wants. How does marketing satisfy your needs as a college student? Are certain aspects of your life influenced
The marketing concept emphasizes customer needs and wants. How does marketing satisfy your needs as a college student? Are certain aspects of your life influenced more heavily by marketing than others? Provide examples.
Principles of Marketing page : Value varies from customer to customer based on each customers needs. The marketing concept, a philosophy underlying all that marketers do requires that marketers seek to satisfy customer wants and needs. Firms operating with that philosophy are said to be market oriented.
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