The marketing concept involves:

Select one:

a$.$ focusing on customers' wants so that the organization can distinguish its product $($or products$)$ from the competitors' products

b$.$ satisfying management's needs and wants with the idea of maximizing profits in the short run

c$.$ selling as much product as possible under the assumption people will buy more goods and services if aggressive selling techniques are used

d$.$ selling as much as possible under the assumption consumers will buy more at lower prices

e$.$ focusing on production in order to increase product quality and lower prices