The Marketing Director has asked you to provide him with a report in which you: (i) explain the criticality of information systems to AAP, using McFarlan's strategic grid and why the investment in information systems by AAP should be a strategic decision. (ii) advise on the benefits AND problems of developing an e-business strategy for AAP. (iii) Recommend, with reasons, TWO different applications of Web 2.0 technology that AAP could adopt.

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Title Leveraging Information Systems for Strategic Advantages at AAP i Criticality of Information Systems to AAP using McFarlans Strategic Grid McFarlans Strategic Grid classifies information systems ... View the full answer