The marketing manager of a small private university is considering launching a first-of-its-kind advertising campaign to increase student enrollment. He preferred a mix of television, radio and print advertisements; But recently, she read an article about the growing importance of inbound marketing. He contacted you for advice on the relative merits of outbound marketing versus inbound marketing. 

What would you say to him? 

Can you give any advice on what he should do for his campaign?

Answer rating: 100% (QA)

Outbound marketing refers to traditional forms of marketing where you push your message out to a broad audience This could be via TV and radio adverti... View the full answer