Question: The marketing plan for IBM's Let's Put Smart to Work strategy includes which of these marketing tactics? handing out Let's Put Smart to Work T

The marketing plan for IBM's "Let's Put Smart to Work" strategy includes which of these marketing tactics?
handing out "Let's Put Smart to Work" T-shirts on select college campuses throughout the world providing samples of new hard drives to Fortune 500 businesses
advertising in Outdoor magazine
sponsoring the Masters golf tournament
garnering a celeBrity endorsement from Trevor Noah, the host of "The Daily Show"
 The marketing plan for IBM's "Let's Put Smart to Work" strategy

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