In the central role of strategic planning, only a handful of companies stand out as master marketers—Procter & Gamble, Southwest Airlines, Nike, Disney, Nordstrom, Wal-Mart, and McDonald's to name a few. Look them up and explain the various reasons why they succeed in standing out to customers? Make sure and identify strategic marketing concepts from your readings. 

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2When it is about the strategic planning only few are the companies which are the market masters and ... View the full answer