Question: The marketing plan should constantly answer the question: What is the biggest challenge of the company? Why should I invest in this plan? How will

The marketing plan should constantly answer the question:
"What is the biggest challenge of the company?"
"Why should I invest in this plan?"
"How will the company aid shareholders?"
"How will this help the CMO?"
"Why should I buy your brand?"
The marketing plan should constantly answer the question: "What is the

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