Question: The marketing process involves five steps, the first step is Select one: a . marketers construct a marketing program that actually delivers superior value. b

The marketing process involves five steps, the first step is
Select one:
a. marketers construct a marketing program that actually delivers superior value.
b.
the company reaps the rewards of strong customer relationships by capturing value from customers.
C.
marketers need to understand the marketplace and customer needs and wants.

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