The Marketing Strategy assignment is an ongoing course assignment. It starts here, with a proposal, and in subsequent modules, you will be asked to build upon it. In the last module of the course, you will be required to pull it all together into a presentation that you will share with your classmates. To get started, you are required to choose a Fortune 500 company with a recent (within the past 12-24 months) marketing problem or opportunity to strengthen their competitive advantage in their respective market. The company can be one that you are interested in working for, or simply one that you find interesting. It is important to carefully research the company and identify a specific marketing problem or opportunity that you will be addressing in your proposal. This could include issues such as loss of market share or customer loyalty, new customer acquisition opportunities, marketing on a new social media platform, or expanding to a global market. To complete this assignment, you will submit a one-page write-up of your chosen company. This should include answers to the following four questions: 1. Who is the company? 2. What is a brief overview of the products and services they offer? 3. What excites you about working for this company? 4. What specific marketing problem or opportunity have you identified that would need a strategic proposal? Explain why.

The Marketing Strategy assignment is an ongoing course assignment. It starts here, with a proposal, and in subsequent modules, you will be asked to build upon it. In the last module of the course, you will be required to pull it all together into a presentation that you will share with your classmates. To get started, you are required to choose a Fortune 500 company with a recent (within the past 12-24 months) marketing problem or opportunity to strengthen their competitive advantage in their respective market. The company can be one that you are interested in working for, or simply one that you find interesting. It is important to carefully research the company and identify a specific marketing problem or opportunity that you will be addressing in your proposal. This could include issues such as loss of market share or customer loyalty, new customer acquisition opportunities, marketing on a new social media platform, or expanding to a global market. To complete this assignment, you will submit a one-page write-up of your chosen company. This should include nswers to the following four questions: 1. Who is the company? 2. What is a brief overview of the products and services they offer? 3. What excites you about working for this company? 4. What specific marketing problem or opportunity have you identified that would need a strategic proposal? Explain why