Question: The marketing team at Bite Toothpaste Bits (https://bitetoothpastebits.com/) is planning a major US marketing push to grow their consumer base. What are the primary requirements

The marketing team at Bite Toothpaste Bits (https://bitetoothpastebits.com/) is planning a major US marketing push to grow their consumer base. What are the primary requirements for the team to optimally conduct market segmentation? Discuss the requirements and provide brief examples as illustration.

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