Question: The marketing team at Tovio Technologies is drafting a plan to convey the benefits of its newly developed software to users in its international markets.

The marketing team at Tovio Technologies is drafting a plan to convey the benefits of its newly developed software to users in its international markets. In this scenario, the marketing team is working on improving the ________ of the product.

Multiple Choice

  • relative advantage

  • compatibility

  • trialability

  • complexity

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