The MBA program at Kurtosis University

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KUSB

$)$

$$has undergone several dramatic changes over the past five years. During that time, the goal of the business school was to recruit as many students as possible into the MBA program to build up their student base and credit hour production. A massive media campaign was launched five years ago to attract more applicants to the program.

Special brochures containing information about the program were printed and mailed to prospective students as well as to other colleges and universities that were likely to have undergraduate students who might be interested in coming to KUSB.

Mailings were also sent to students who indicated an interest in KUSB on their GMAT exam.

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The GMAT exam is a national standardized test used by most business schools in making admissions decisions for applicants to their graduate programs.

$)$

$$

Representatives from KUSB began attending regional MBA fairs and conventions where MBA programs can meet with prospective MBA students and share Information.

In the beginning, the number of students applying to the KUSB MBA program was small, but eventually, the advertising campaign began to work and the number of qualified applicants each year increased to the target value of

$300$

$$initially set by the dean of the business school and the director of the MBA program. The table below shows the admissions and enrollment figures for the five years of the MBA student base

$-$

building plan at KUSB. The yield

$($

i

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e

$.$

$,$

$$the number of admitted applicants who enroll and attend KUSB

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$$is typically around

$80$

$\%$

$.$

$$ Admitted students who do not enroll either attend other MBA programs or accept job offers.

Year

Admissions

Enrollment

Enrollment

$/$

Admission Ratio

$1$

$116$

$94$

$81$

$\%$

$2$

$138$

$109$

$79$

$\%$

$3$

$164$

$135$

$82$

$\%$

$4$

$186$

$158$

$85$

$\%$

$5$

$205$

$167$

$81$

$\%$

$$

Phase

$2$

Albert Razzick, the director of the program, is currently putting the second phase of the plan into action. He knows that for the MBA program at KUSB to attain national recognition, they must become more selective in the admissions process. The number of applicants is now large enough to do this without falling below a critical mass of

$60$

$$enrolled students each year.

The major issue facing Albert and the MBA program is how to go about selecting students for the program. Albert recently met with Dr

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Kathleen Thompson, who is a finance professor to discuss how they can improve their admissions process. Albert shared his intentions of making the program better. He wants to make sure he can get the best

$100$

$$students to the program next year.