The measures of central tendency discussed in this chapter are designed to reveal information about the center
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The measures of central tendency discussed in this chapter are designed to reveal information about the center of a distribution of values. Measures of dispersion provide information about the spread of all the values in a distribution around the center values. Assume you were conducting an opinion poll on voters’ approval ratings of the job performance of the mayor of the city where you live. Do you think the mayor would be more interested in the central tendency or the dispersion measures associated with the responses to your poll? Why or why not?
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Essentials of Marketing Research
ISBN: 978-0073404820
2nd edition
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
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