The Mercedes Benz company has created a brand that extends across different product categories. Considering the brand extension answer the following questions: 
Use this data: https://www.mercedes-benz.ca/content/dam/mb-nafta/ca/mb-collection/MBCAN_Collection_Catalogue_EN.pdf

a) What is the brand essence of the Mercedes Brand?
b) Create  persona for Mercedes watches

Answer rating: 100% (QA)

Brand Essence of MercedesBenz Based on the information provided in the MercedesBenz Collection Catalogue httpswwwmercedesbenzcacontentdammbnaftacambco... View the full answer