The Mihi case study was set in June $2018,$ before cannabis was legalized in Canada. Imagine that Thomas Dyck is seeking your help with where to focus first. Chapter $3$&$4$ of our textbook discusses the analytical tools for analyzing our internal and external environments.

Which one$(1)$ PESTEL force is the most important for Thomas Dyck to consider when crafting Mihi's plan? Why? $($Hint: Find evidence or data for your selected measure in the case study and include it in your post$)$

After you post here, you are ready for class. Remember that this is about how you defend your ideas; we will discuss your answers in class. Posts will be graded based on BUS $290$ Final In$-$class Presentation Rubric. You must be present to receive full marks.

Rubrics