Question: The misalignment between a brand's messaging and its actions lead to significant branding failures, as illustrated by the Pepsi and North Face controversies. As a

The misalignment between a brand's messaging and its actions lead to significant branding failures, as illustrated by the Pepsi and North Face controversies. As a brand manager for Pepsi critically examine the importance of branding in relation to the case study on authenticity and genuine commitment when brands associate themselves with social causes.

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The misalignment between a brand's messaging and its actions lead to significant branding fauilures, as illustrated by the Pepsi and North Face controversies.

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