Question: The model by Reinartz and Kumar on differentiation based on value takes into account: Current profitability Profit potential Duration of relationship with company Fit between

The model by Reinartz and Kumar on differentiation based on value takes into account:
Current profitability
Profit potential
Duration of relationship with company
Fit between company offerings and customer needs
All of the above
The model by Reinartz and Kumar on differentiation based on value

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