the module is quantitative methods and business research methodology..for BBA honours.

1.1. With the aid of examples, identify and discuss 4 scales of measurements and their role in statistical data analysis in business research. 1.2. Scientific research involves a systematic process that focuses on being objective and gathering a multitude of information for analysis so that the researcher can come to a conclusion. Discuss 5 steps in the research method that illustrate how the process focuses on testing hunches or ideas through a systematic process. Question 2 (25 MARKS) Describe and discuss the role of validity and reliability in quantitative measurement. In your answer make sure to include the following: 2.1 Difference between validity and reliability 2.2 Explain the relationship between reliability and validity i.e. is it possible to have reliability without validity? Or can research have validity without reliability? And why? 2.3 Two ways to improve reliability on a research tool 2.4 A discussion of the different types of validity and reliability in terms of how they differ from each other