The Module Two Assignment Rubric will be used to assess the following critical elements:

Part I. Target Market

Identify the specific target market for your selected service:

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Part II$.$ Target Market Profile

Describe the target market for the service by collecting information using three relevant segmentation categories:

Geographic segmentation

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Demographic segmentation

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Psychographic $($lifestyle$)$ segmentation

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Health risk segmentation

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Usage segmentation

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Payer segmentation

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Benefit segmentation

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Part III

Use the information from the work completed in Part II to answer the following question:

Explain how customer needs are relevant in marketing your healthcare service. Support your response with specific examples from your target market profile.

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