The Montreal Alouettes Football Club is very disappointed with its $2022$ ticket

sales. So far, the number of tickets sold for each game has averaged $14,500.$ The

average ticket price for each game is $$80$ and the margin on the cost is $350\%.$

To boost attendance $($and $$ hopefully $$ their bottom line$),$ the Club is contemplating

adding a spectacular half$-$time show $($including marching bands, a star singer$,$ etc.$)$

to their game offering. It is estimated that such an initiative would result in an

increase of $7,000$ tickets sold each game. This spectacular show would cost

$$300,000.$

e$)$ What would be the ROMI on this initiative?

f$)$ Should the club go ahead with this initiative?

Answer rating: 100% (QA)

Answer Evaluating the Montreal Alouettes halftime show idea e ROMI Return on Marketing Investment Ca... View the full answer