The more intangible the service product is, the more important the interactions between the customer and staff become in terms of their overall assessment of the experience. Which of the products below would be least tangible, and therefore place the most importance on the interactions between customers and staff? 

a Massage 

a hotel room 

a lunch plate 

a box of Chinese food take-out

Answer rating: 100% (QA)

Among the products listed the one that would be least tangible and therefore ... View the full answer