Question: the need to develop deeper relationships with consumer and/or organizational customers often motivates companies to engage in innovation endeavors. keeping in mind the need for

the need to develop deeper relationships with consumer and/or organizational customers often motivates companies to engage in innovation endeavors. keeping in mind the need for shorter time to market, reducing costs, and bringing a reliable product/solutions to the market, a company is best advised to: a use none of the listed options b avoid developing continuous innovations c engage in strategic product/service licensing relationships with other companies d invest in home-grown innovation initiatives e minimize the need for dynamically continuous innovations

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