Question: The new Microsoft Surface Laptop is priced at between $ 1 0 0 0 - $ 2 7 0 0 a high price designed to

The new Microsoft Surface Laptop is priced at between $1000-$2700 a high price designed to appeal to innovation-seeking, price-insensitive customers. Over time, this price will likely fall as new versions of the laptop are released. Microsoft is following a _____ strategy.
Price skimming
Penetration pricing
High/low pricing
Reference pricing

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