Question: The new product development process includes a series steps: idea generation, idea screening, concept development testing, marketing strategy development, business analysis, product development, market testing,

The new product development process includes a series steps: idea generation, idea screening, concept development testing, marketing strategy development, business analysis, product development, market testing, and commercialization. When developing Glass, Steve Lee emphasized that simplicity should be key to Glasss functionality. Which step did this cited sentence most likely occur in the process of developing Glass?

Group of answer choices:

a.Idea generation

b.Idea development and testing

c.Product Development

d.Idea screening

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