The New York Yankees, who are in a transition period this year and don't expect to have
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Question:
The New York Yankees, who
are in a transition period this
year and don't expect to have
a very successful season, are
anticipating that their attendance will drop
significantly this year. How
can they use/how can they
promote Yankee Stadium
when baseball games are not
being played to drive usage
of the ballpark? (In other
words, what can they use the
stadium for besides
baseball?
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