The next action step is evaluating the external environment and then applying two parts of the SWOT Opportunities and Threats.

For this assignment, on a Word document, ensure you answer the following prompts in at least 400 words and a minimum of 2 scholarly references.

• Explain how the below external forces are currently affecting industries in which your company competes:

• Economic
• Technological
• Global

• Explain its marketing and sales goals. (Are they clearly stated and achievable, consistent with its mission and vision statement, and in alignment with the organizations goals?)
• Justify your rationale of whether or not the marketing and sales goals align with the organizations goals, and if not, propose a solution on how the goals can better align. Be sure to use research to support your justification.

Next is creating two parts of your SWOT Opportunities and Threats (OT).

• Identify at least 2 Opportunities and 2 Threats (Include this chart in your audit)

Opportunities	Threats
1. 2.	1. 2.

• Analyze the chart and recommend the one strategy you feel will improve the organization's competition and bottom line. Include research supporting your recommendation.