The nine-cell attractiveness-strength matrix provides strong logic for Copyright by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting isexpressly prohibited and constitutes copyright violation. identifying what strategies are most appropriate for businesses positioned in the four corners of the matrix (although the matrix reveals little about the best strategies for businesses positioned in the remainder of the matrix). ranking a company's different business units from best to worst and determining how much strategic fit and resource fit each of a diversified company's business units have with sister businesses. determining which of a diversified company's businesses have the biggest competitive advantages and which ones confront serious competitive disadvantages. singling out which businesses have strategies that should be continued, which businesses have strategies that need fine-tuning, and which businesses have strategies that need major overhaul. o fully funding the resource needs of competitively strong businesses in attractive industries, investing selectively in businesses with intermediate positions on the grid, and getting rid of competitively weak businesses in unattractive industries unless they either generate sizable cash flows that the corporation can usefully deploy elsewhere or have important strategic value despite their competitive weakness.