The objective is to design a consumer research analysis by gaining insights into consumer behavior. Subject Area

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The objective is to design a consumer research analysis by gaining insights into consumer behavior.

Subject Area Choices:
A-Counterfeit product purchase

2- Research questions that will help you solve the management problem. (1-2 paragraph)
3- Research method: Qualitative Research in-depth interviews or focus group
Conduct a qualitative research analysis either an in-depth (1to1) interview with 5 people
discussing the issues about the chosen subject ( counterfeit product purchase/chatbot usage/ cocreation)OR focus group. Summarize the results )

Posted Date: Dec 04, 2021 08:00 PM

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The objective is to design a consumer research analysis by gaining insights into consumer behavior. Subject Area

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Expert Answer:

Consumer behavior issue changing customer behavior due to change in quality or pressure from friends ... View the full answer

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