Question: The objective of the CRM process is to develop loyalty and repeat purchase behavior among a retailer's best customers. Describe a customer that is truly

The objective of the CRM process is to develop loyalty and repeat purchase behavior among a retailer's best customers.

  1. Describe a customer that is truly loyal to a retailer?
  2. Please identify how aretailerof your choice that contributes to the development of customer loyalty and repeat purchases.How do they do through each of the elements of the retail mix - product, place, price and promotion?

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