The objective of this assignment is to develop a comprehensive sales and marketing plan for a hypothetical hospitality business. This plan should demonstrate an understanding of marketing principles, strategies, and tactics, as well as how to apply them to achieve business objectives.

Instructions

$1.$ Choose Your Business Type: Select a hospitality business for which you will develop the sales and marketing plan. This could be a hotel, restaurant, travel agency, resort, or any other type of hospitality business.

$2.$ Business Overview $(1-2$ pages$)$

$$ Name of Business: Create a name for your hospitality business.

$$ Location: Specify the location of your business.

$$ Mission Statement: Develop a mission statement that reflects the core purpose and values of your business.

$$ Business Goals: Outline the short$-$term and long$-$term goals of your business.

$3.$ Market Analysis $(2-3$ pages$)$

$$ Target Market: Define your target market. Include demographics, psychographics, and behavior patterns.

$$ Market Needs: Identify the needs and preferences of your target market.

$$ Competitive Analysis: Conduct a SWOT analysis to identify your business$$s strengths, weaknesses, opportunities, and threats. Analyze your main competitors and their strengths and weaknesses.

$$ Market Trends: Discuss current trends in the hospitality industry that may impact your business.

$4.$ Marketing Strategy $(3-4$ pages$)$

$$ Marketing Objectives: Set specific, measurable, achievable, relevant, and time$-$bound $($SMART$)$ marketing objectives.

$$ Positioning Statement: Develop a positioning statement that clearly defines how you want your target market to perceive your business.

$$ Marketing Mix $(4$ Ps$)$:

$$ Product: Describe your service offerings and any unique features or benefits.

$$ Price: Outline your pricing strategy and provide justification.

$$ Place: Explain your distribution strategy, including how customers will access your services.

$$ Promotion: Detail your promotional strategy, including advertising, public relations, sales promotions, and digital marketing.

$5.$ Sales Strategy $(2-3$ pages$)$

$$ Sales Objectives: Define your sales goals and objectives.

$$ Sales Tactics: Describe the tactics you will use to achieve your sales objectives, such as personal selling, sales promotions, and customer relationship management.

$$ Sales Forecast: Provide a sales forecast for the first year, including projected revenue and the number of customers.

$6.$ Implementation Plan $(2-3$ pages$)$

$$ Action Plan: Create a timeline of key activities and milestones for implementing your sales and marketing strategies.

$$ Budget: Develop a detailed budget for your marketing activities, including costs for advertising, promotions, and other marketing efforts.

$$ Monitoring and Evaluation: Explain how you will monitor the effectiveness of your marketing and sales efforts and make adjustments as needed. Include key performance indicators $($KPIs$)$ that you will track.

$7.$ Conclusion $(1$ page$)$

$$ Summarize the key points of your sales and marketing plan.

$$ Highlight the expected impact of your marketing strategies on achieving your business goals.

Formatting Requirements

$$ The written report must be formatted according to APA guidelines.

$$ Include a title page, abstract$,$ main body, and references page.

$$ Use in$-$text citations and include a references list for any sources you use.

$$ Use Times New Roman, $12-$point font, double$-$spaced, with $1-$inch margins on all sides.

Deliverables

$$ A written report $(10-15$ pages$)$ including all sections outlined above in Word document or PDF $.$

$$ Visual aids such as charts, graphs, and tables to support your analysis and strategies.

Evaluation Criteria

Your sales and marketing plan will be evaluated based on the following criteria:

$$ Completeness: All required sections are included and thoroughly addressed.

$$ Clarity: The plan is clearly written and well$-$organized.

$$ Analysis: The market analysis is comprehensive and demonstrates a deep understanding of the target market and competitive landscape.

$$ Strategy and Tactics: Marketing and sales strategies are well$-$defined, realistic, and aligned with business goals.

$$ Creativity: The plan demonstrates creativity and originality in developing marketing and sales tactics.

$$ Feasibility: The implementation plan is practical and feasible within the given budget and timeline.

$$ APA Formatting: Proper use of APA formatting, citations, and references.

Submission

$$ Submit the written report in Word document or PDF on Classtrack.