The Objective: Segment and thoroughly understand a target market.Find a Canadian financial services product and identify the types of segmentations being used to target market this for consumers.The Task: You each have the next week to locate a financial services product and analyze how it has been effectively segmented to reach its target audience.Examples of segmentation include: demographic, financial, geographic, life$-$cycle, product$/$service needs, attitudes, buying behavior, media, market potential to name a few.Students are responsible for researching from credible sources, and the initiator' is responsible for analyzing the different segments used. No marks if you haven't researched the topic. No marks if you can't summarize your submission. Length of assignment: $2-3$ pages double spaced. Evaluation: Looking for a clearly written $($PPT$)$ presentation.Identify the Financial service$/$product $($and institution$)$ you are focused onIdentify the targetClearly explain the targetInclude a mood boardAim for clear & concise writing, getting directly to the point and strong grammar & punctuation.