Question: The Old Spice Guy campaign that revived a 7 0 - year old men's deodorant brand went viral by using consumers' fond memories to motivate

The Old Spice Guy campaign that revived a 70-year old men's deodorant brand went viral by using consumers' fond memories to motivate them to revisit the past. This is an example of
A. telescoping
B. response bias
C. spontaneous recovery
D. nostalgia
E. mnemonics
The Old Spice Guy campaign that revived a 70-year old men's

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