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Sriracha: Developing the Media Plan This activity is important because as a manager, you must be able to logically develop the optimal media plan. That plan should enable the manager to identify which portions of the market offer the greatest potential and how these segments would match the organization's strengths and weaknesses. The goal of this activity is to demonstrate your ability to identify where and to whom to direct the media particularly when using a marketing research Index. Read the Sriracha case of the regional differences in condiments in the United States and answer the following questions about the process of developing the media plan. Across the American marketplace, there are many condiments consumed regularly, including ketchup, mustard, and salsa. However, there are regional differences as to the extent to which consumers use various condiments. On the East Coast, there is very heavy consumption of Old Bay spicy seafood seasoning. Texas is a heavy consumption site for Rudy's Barbeque Sauce, which is a clove-speckled gravy-style sauce used on a vast array of foods. While sriracha sauce is used across the nation, it is substantially more heavily consumed in California than anywhere else. Sriracha sauce is originally a Thai product from the village of Sri Racha. It is a very hot spicy condiment made from a paste of chili peppers, distilled vinegar, garlic, sugar and salt. Sriracha sauce, which cannot be trademarked under that name because several competing familles in Sri Racha make it is eaten in soup, on eggs, and on burgers. It has become an Integral ingredient in many other food products such as Jams, lollipops, and cocktails-even sriracha-flavored potato chips. Sriracha sauce "Rock" brand, which is how the worlginal and largest producer in the product category distinguishes itself, produces over 20 million bottles of the product annually. As condiment processors develop a media plan for their respective IMCs, they need to consider several factors and evaluate different tools at their disposal . The first issue faced is to whom the brand should be promoted and which segment has the greatest market potential. Next, the brand managers and IMC coordinators must evaluate the Internal and external factors influencing the media choices. Finally, the firm should assess the best locations geographically for the allocation of IMC expenditures. There are several well-developed tools and indices that can facilitate this last task. View previous atten As condiment processors develop a media plan for their respective IMCs, they need to consider several factors and evaluate different tools at their disposal. The first Issue faced is to whom the brand should be promoted and which segment has the greatest market potential. Next, the brand managers and IMC coordinators must evaluate the Internal and external factors influencing the media choices. Finally, the firm should assess the best locations geographically for the allocation of IMC expenditures. There are several well-developed tools and indices that can facilitate this last task. 4b. As Sriracha sauce "Rock" brand i... As Sriracha sauce "Rock" brand identifies how to build the media plan, management needs to consider internal factors influencing the decision. Which of the following is an internal factor facing the brand? 5 Multiple Choice the size of the competing brands of spicy sriracha-style sauce's media budgets increasing costs of employing social media channels while TV space is declining in cost how the agency is organized and the brand's relationship with that agency MacBook Air 80 DOO 3 Required information Multiple Choice Part 2 of 5 the stre of the competing brands of spley arracho-style sauce's media budgets 1 points Increasing costs of employing social media channels white TV space is declining in con Referencer how the agency is organized and the brand's relationship with that agency asumping economy the availability of social media network that are very active in discussing Siche Sauce