The opening case, $$Can Big Data Analytics Help People Find Love?$$ discusses how eHarmony uses information systems to improve decision making. eHarmony uses big data and sophisticated models to analyze the data. Research to find out how other businesses are using big data to enhance decision making. The chapter discusses the business value of improved decision making, but what is the cost of worse or diminished decision making? How does information quality affect the decision$-$making process? There are many opportunities involved with big data analytics, but what are some of the challenges businesses face with utilizing the analytics?