The operating profit benchmarks on pp$.6-7$ of each issue of the Camera & Drone Journal showing the industry$-$low, industryaverage, and industry$-$high values for operating profit per unit sold and operating profit margin in each geographic region

always merit close attention because when these benchmarks signal that a company's numbers in one or more geographic regions compare favorably $($perhaps too favorably$),$ managers are well$-$advised to take actions to reduce their competitiveness in the upcoming decision round.

have the greatest value to the managers of companies whose numbers are close to the industry$-$high benchmark values in one or more geographic regions.

are of considerable value to the managers of companies looking for evidence that their company needs to cut their prices for cameras$/$drones and spend more money on various marketing efforts so as to increase unit sales and market shares in one or more geographic regions.

always merit close attention because when these benchmarks signal that a company's numbers in one or more geographic regions compare unfavorably $($perhaps alarmingly so$),$ managers are well$-$advised to take immediate corrective actions in the upcoming decision round.

are least valuable to the managers of companies whose values are below the industry average benchmark.