The options that companies have for using their website as a component of their competitive strategy does not include which one of the following?

Using sales at the company's website as the exclusive channel for making sales to customers

Using online sales at the company's website as a relatively minor distribution channel for achieving incremental sales

Employing a brick$-$and$-$click strategy to sell direct to consumers at the company's website while at the same time selling to customers either at its own retail stores or the stores of independent retailers

Operating a website that provides existing and potential customers with extensive product information but that relies on click$-$throughs to the websites of distribution channel partners for sales transactions $($or that informs site visitors where nearby retail stores stocking the company's products are located$)$

Establishing a company website for the purpose of informing the general public of the company's business locations, hours of operation, and contact options