Question: The organizational buying process differs from the consumer purchase process as the organizational buying process: a . nvolves few decision makers in making purchase decisions.

The organizational buying process differs from the consumer purchase process as the organizational buying process:
a. nvolves few decision makers in making purchase decisions.
b. is informal and less professional.
c. requires a longer time frame because of complexity of the decisions.
d. generally involves purchase of highly standardized products.
The organizational buying process differs from the consumer purchase process as

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