Question: The paragraph below, from a newspaper article intended for the general public, contains several word choices that are inappropriate either because they are too informal

The paragraph below, from a newspaper article intended for the general public, contains several word choices that are inappropriate either because they are too informal or pretentious or because they are jargon or clichs. Decide if the underlined selection needs to be revised or if it is correct as is.
A cool place to visit in Seattle, Washington, is the Starbucks coffee shop in Pike Place Market. Surprisingly, the shop is an itty-bitty little hole in the wall. Although the company began in 1971, the owners moved to the current store at 1912 Pike Place in 1976, and it still operates with lines queuing out the door each day. From this inauspicious genesis, Starbucks is now the largest coffeehouse company in the world, with over fifteen thousand stores. The company now has global brand-name recognition that is as good as gold. The concept of the coffeehouse experience that Starbucks innovated is a real paradigm shift for coffee drinkers who now willingly pay triple the cost of an ordinary cup of joe at a mid-priced restaurant or fast-food joint. For Starbucks customers, the Starbucks brand represents the benchmark of quality and the ultimate experience.
Which option below would be an acceptable revision of the underlined selection?
Group of answer choices
cup of coffee
cup of latte
cup of cappuccino
No revision is necessary.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!