The Penn researchers found that using a competition based social media strategy was most effective with students in their 2 0 s Do you think this strategy will be effective with all the different employee age groups at IBM Explain how you will use marketing tools to support your answer

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Question: The Penn researchers found that using a competition - based social media strategy was most effective with students in their 2 0 s . Do

The Penn researchers found that using a competition

-

based social media strategy was most effective with students in their

20

.

Do you think this strategy will be effective with all the different employee age groups at IBM? Explain how you will use marketing tools to support your answer.

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