The Persuaders" Questions Answer the questions below after watching the documentary.

Documentary Link - https://www.pbs.org/wgbh/frontline/documentary/showspersuaders/

1 - What in "The Persuaders" surprised you? Name one new thing you learned about marketing or politics from watching the film. Also name one new thing you learned about yourself from watching the film.

2 - "The Persuaders" begins by questioning the increase in the amount of advertising we typically encounter in our daily lives. How would you assess the amount of advertising you see? Too much? Too little? Just right?

3 - What surprised you in the descriptions of how much demographic information marketers have about potential customers?

4 - In "The Persuaders", marketer Kevin Roberts uses the term "lovemark" to identify brands to which people are loyal even when devotion is not logical. Are there brands to which you are devoted? Is your loyalty to any particular brand logical or a "lovemark"?

5 - "The Persuaders" points out that there are laws governing truth in advertising for products and services, but that "politicians can legally say whatever they want." Should political ads be governed by the same kinds of laws that govern product ads? Why or why not?

Answer rating: 100% (QA)

Answer 1 One surprising aspect of The Persuaders was the depth of psychological research and manipulation tactics employed by marketers to influence c... View the full answer