Question: The portfolio may be prepared by two or one student. The students are expected to prepare their portfolio based on the following tasks by selecting

The portfolio may be prepared by two or one student. The students are expected to prepare their portfolio based on the following tasks by selecting a big or medium sized business organization of their choice in Kuwait after consultations and approval of your instructor:
Task 1:
Describe the selected company / organization as to their background, operations, products / services, and position in the market / industry. Discuss the marketing concepts applied to strategic business needs of the chosen company. What are its main problems?

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