Question: The positioning statement is _ _ _ _ _ _ _ . a promise of value to be delivered, communicated, and acknowledged marketing communication designed

The positioning statement is _______.
a promise of value to be delivered, communicated, and acknowledged
marketing communication designed to influence consumer purchase decisions through information, persuasion, and reminders
a brief statement that articulates how the marketer would like the target market to envision a product relative to the competition
a catchphrase or slogan used in advertising

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

Mr. RS is entitled to a $5,200 bonus this year (year 0). His employer gives him two options. He can either receive his $5,200 bonus in cash, or the employer will credit him with $4,500 deferred...

Q:

Motivation describes the processes that cause people to behave in a particular way. Why do some people watch the Olympics but no other sporting events? Why do some people follow celebrities on social...

Q:

Interviewee: Ithink advertising, like news, provides consumers with specific information about products. This information can help consumers choose products, services, brands and so on. Consumers can...

Q:

MRKT 310 Principles of Marketing Strategic Marketing & Value for the Customer Please use the service offering below; Lyft PRODUCT CHOICE & CONTENT Your focus will be on the domestic, or U.S....

Q:

RUNNING HEAD: MARKETING IS ART OR SCIENCE? 1 MARKETING IS ART OR SCIENCE? STUDENT'S NAME STUDENT'S COLLEGE MARKETING IS ART OR SCIENCE? 2 EXAM QUESTION Answer all parts of the question and submit all...

Q:

Please be sure to not copy any answers verbatim. original answers needed will be scanned through the safe-assign system. read the Marketing Debate below What is the Best Way to Position a brand? and...

Q:

The Final Paper demonstrate of the reading as well as the discussion ponts. The purpose of this assignment is to the concepts studied in this into a cohesive and paper. The Final Paperwill be titled...

Q:

Research papers Reimagining branding for the new B2B digital marketplace Received (in revised form ): 13th June, 2014 DEBRA ZAHAY is Full Professor of Marketing at Aurora University, IL. She holds...

Q:

\fMarketing Fashion: A Global Perspective 00_INT_Rath_FM_FNL.indd 1 4/16/12 6:54 PM 00_INT_Rath_FM_FNL.indd 2 4/16/12 6:54 PM Marketing Fashion: A Global Perspective Patricia Mink Rath Marketing...

Q:

in australia 1. Identify and explain the unethical real estate practice that has occured. 2. Explain how the unethical practice relates to consumer protection requirements. 3. Identify and explain...

Q:

Read, analyze and explain the following article: make a essay, presenting your analysis of the pricing strategy used in this article. Explain the importance of the presented pricing strategy....

Q:

The Dental Clinic, Inc. is contemplating replacing an obsolete word processing system with one of two innovative lines of equipment. Alternative 1 requires a current investment layout of $26,022,...

Q:

What is a bill-and-hold arrangement? Under what circumstances may a seller recognize revenue before shipment on a bill-and-hold arrangement?

Q:

Cen: 1 7 2 Prots Syen DPr Cumt 6 1 5 0 : 3 pl nter 8 Aner R Sterie Processing Protessional Assessment Av 2 Teme Remaing: 8 Minutes 4 2 Seconds Question 5 5 of 6 5 What classification does the U . S ....

Q:

What is an example of constructive feedback? provide reference