Question: The post - purchase dissonance effect is especially likely to occur when: the decision is unimportant the decision involves giving up positive features of a

The post-purchase dissonance effect is especially likely to occur when:
the decision is unimportant
the decision involves giving up positive features of a rejected alternative
the alternatives are very dissimilar overall
the decision involves little risk
All of the above are correct.
 The post-purchase dissonance effect is especially likely to occur when: the

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!