Question: The practice of content marketing involves _ _ _ _ _ _ _ _ , in order to build closer ties with current and potential

The practice of content marketing involves ________, in order to build closer ties with current and potential customers.
Group of answer choices
pitching your products and services at every opportunity
building up your company by tearing down your competitors
offering free information that's valuable to community members
monitoring the Twittersphere for discussions about your brand

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