The presentation process that can increase the likelihood that your customers perceive value in your offering by presenting how the benefits received by the customer out weight the price is often called Cost-benefit analysis Comparative cost-benefit analysis Quantifying the solution Investment timeline Question 25 ( 2 points) The term defines a communication process by which you motivate someone to voluntarily take a beneficial action. Presentation Persuasion Coercion Co-creation Customers are more motivated to participate in when they share a strong relationship, mutual goals, and meaningful dialogue with salespeople. Co-creation Persuasion Information gathering Question 28 (2 points) deepen and enrich relationships with customers by creating positive associations between the salesperson and the elements. Metaphor/s Stories/story Webinar/s Blog posts