The pricing strategy for $3M\text{'}$s Post$-$it$$ Flag Highlighters was to

set an initially low price with the intent of bringing down the price even further later if sales were less than anticipated.

match its principal competitors' highlighters' prices.

use the same pricing strategy as its $3$M$\text{'}$s Post$-$it$$ Flag and Post$-$it$$ Note offerings.

charge a price that would provide genuine value to the target customer segment.

place the product in discount office supply retailers to make it easier to purchase.