Question: The pricing strategy for 3 M ' s Post - it Flag Highlighters was to Multiple Choice charge a price that would be reasonable for
The pricing strategy for Ms Postit Flag Highlighters was to
Multiple Choice
charge a price that would be reasonable for the target customer segment and provide a profit to distributors and M
set an initially low price with the intent of bringing down the price even further later if sales were less than anticipated.
match its principal competitors' highlighters' prices.
plece the product in discount office supply retailers to make it eesier to purchase.
use the same pricing strategy as its Mrs PostIt Flag and PostIt Note offerings.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
